A few weeks back I was offered a colossal opportunity by the CEO of Top Dog Social Media; contribute to an upcoming blog titled “10 Experts Share How To Improve Facebook Organic Reach.” Unfortunately the timing was a bit off and I wasn’t able to provide that Facebook tip. If you know anything about me it’s that family always comes first, and we were away on our Disneyland family vacation for the week. Needless to say it was an opportunity that I hope comes around my way again.
Instagram has broken into the mainstream, and while that may scare off the Millennials, it offers enormous marketing opportunities for local small businesses here in Gilbert, AZ, as well as Fortune 500 companies around the nation. With over 200 million active users, Instagram has evolved from a trendy new app to a multi-faceted business with massive potential. It’s no wonder that Facebook bought Instagram for $1 billion!
On any given day, there are over 75 million users on Instagram, taking, filtering, editing and sharing 60 million photos. It hasn’t taken long for brands to notice the shift in visual marketing and jump on the Instagram bandwagon. Everyone from Disney to Starbucks, Forever 21 and your local florist is on Instagram, benefiting from the age of visual marketing.
We all know that having a positive outlook on life, optimism towards every situation, and complete enthusiasm at work can actually improve your health and well being, but did you know that those qualities can improve your Facebook Marketing skills as well? From Facebook Advertising to Organic posts, portraying optimism and positivity at all times will not only increase Engagement with your Fans, it will keep your Audience Engaging with your page in the future as well.
I am Disney’s perfectly targeted demographic. For one thing, I have already Liked about a dozen Disney related pages. I visit the Disney Store website at least once a week. I’ve Google Disneyland deals pretty much every day for the past few months. I’ve posted Facebook updates about Disney, including Maleficent references. I’m on the Disney newsletter list. I make enough money to visit Disneyland and purchase Disney products and I have two young kids. I’m pretty much the textbook Disney demo.
In the simplest terms, no one knows how to utilize social media to promote a movie like Disney. From Facebook to Twitter, Instagram to Pinterest, even Tumblr, Disney has successfully exploited multiple social media platforms to supercharge interest in Maleficent well before the movie was even released. The genius behind Maleficent social media marketing is enormous, but many of the techniques that Disney used, and uses, to blow up Maleficent on social media can be translated into actionable strategies for Gilbert small business owners. Let me show you how…
Know Your Neighbor
Just this week I was granted the privilege of Facebook Audience Insights – a remarkable tool that literally gives you insight into any demographic in the world. We’re talking about insight that Big Data companies charge big money for, and Facebook is allowing it’s Admins and Small Business Owners access to this significant intelligence for FREE. You heard me – FREE audience demographical data!
With this wealth of information, I wanted to offer my fellow Gilbert, AZ Facebook Users some insight into what makes ‘us’ tick – at least according to Facebook.
How To Get Facebook To Personally Congratulate You (or Effectively Utilizing Facebook Audience Insights)
This morning when I logged onto Facebook and glanced up in the right-hand-corner at the overview of my running Ads, I saw this:
“Your Ad Set is Performing Well. Your ad set’s cost per Event Response of $0.59 is less than 90% of similar ad sets.”
There’s been a lot of talk recently regarding the age old adage: the customer is always right. Alexander Kjerulf’s article “Top 5 Reasons Why ‘The Customer is Always Right’ Is Wrong” on The Huffington Post received over 200,000 Likes on Facebook and just under 50,000 Shares. Even by Huffington Post standards, that’s a pretty prevalent article.
The Boost Post option under the umbrella of Facebook Advertising has to be one of my favorites, and ever since Facebook has increased targeted opportunities for Boosted Posts, this advertising strategy now provides the lowest CPC with the highest CTR.
At this point, Google probably isn’t freaking out, but they are paying close attention to some recent research by Shareaholic.
Search’s heyday is over; it’s a mature channel.
Social Media has barely outgrown diapers; things are just getting started.
As a social media specialist, this kind of information is extremely exciting. The simple fact that social media is showing referral growth while search traffic is becoming a bit stagnant gives Facebook Marketers hope that the internet will not always be ruled by Google Search.
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