There is a great deal of hesitation regarding marketing on sites like Facebook, Twitter, Pinterest and the Instagram App. Much of that fear is based on a lack of knowledge and a lack of trust. But, I am an open book, as you will see from my About Me Page. Feel free to learn more about me, what I stand for, how I ended up here, and what makes me tick.
“…a class act…” – Melonie Dodaro, CEO of TopDogSocialMedia.com
“She is on the forefront for what is new in technology and social media and how to leverage these assets to improve our client’s brands.” – Raquel Baldelomar, CEO of Quaintise.com
“I must say that your honesty and integrity are truly something to behold, and I commend you for both.” – Larry Kanter, Entrepreneur
“Due to her help, my business is rapidly growing…it was the best investment I’ve made in years.” – Amy Abrams, Writer, Editor
I spent a greater part of this afternoon putting together a proposal for a potential health industry client, only to be told to ‘hold off’ on the proposal until further notice. Needless to say, it was a few hours of the afternoon lost in the abyss, as I call it. That deep, dark hole where wasted time ends up.
But, since I’m always looking for ways to bring quality content to my readers, I decided to share some of my social media proposal research with you! You’re very welcome!
To be honest, I do not offer SEO services anymore. Well, let me rephrase that – I don’t offer simply SEO services anymore. Search Engine Optimization and client interests have become so murky and gloomy that I’ve shifted all services over to Content Marketing and Social Media Marketing. In reality, these strategies end up contributing greatly to SEO.
There are few things I love as much as family and Disney, but football ranks right up there. Football isn’t just about big guys and big hits, it’s about strategy, understanding your opponent, and being one step ahead of your competition on all plays. You have to know your opponent so well that you know what their move is going to be before they make it.
This afternoon while going through my feeds during lunch, I came across an interesting article by Professor Alex Bentley from Bristol University. The article title got me hooked in, while the viewpoints and evidence kept me engaged. The premise of his article: buying fake likes isn’t such a bad idea if you’re looking to increase your total likes. While I completely, 110% agree with his evidence and theory, I think he’s leaving out one key element – the Facebook News Feed.
A few weeks back I was offered a colossal opportunity by the CEO of Top Dog Social Media; contribute to an upcoming blog titled “10 Experts Share How To Improve Facebook Organic Reach.” Unfortunately the timing was a bit off and I wasn’t able to provide that Facebook tip. If you know anything about me it’s that family always comes first, and we were away on our Disneyland family vacation for the week. Needless to say it was an opportunity that I hope comes around my way again.
Instagram has broken into the mainstream, and while that may scare off the Millennials, it offers enormous marketing opportunities for local small businesses here in Gilbert, AZ, as well as Fortune 500 companies around the nation. With over 200 million active users, Instagram has evolved from a trendy new app to a multi-faceted business with massive potential. It’s no wonder that Facebook bought Instagram for $1 billion!
On any given day, there are over 75 million users on Instagram, taking, filtering, editing and sharing 60 million photos. It hasn’t taken long for brands to notice the shift in visual marketing and jump on the Instagram bandwagon. Everyone from Disney to Starbucks, Forever 21 and your local florist is on Instagram, benefiting from the age of visual marketing.
We all know that having a positive outlook on life, optimism towards every situation, and complete enthusiasm at work can actually improve your health and well being, but did you know that those qualities can improve your Facebook Marketing skills as well? From Facebook Advertising to Organic posts, portraying optimism and positivity at all times will not only increase Engagement with your Fans, it will keep your Audience Engaging with your page in the future as well.
I am Disney’s perfectly targeted demographic. For one thing, I have already Liked about a dozen Disney related pages. I visit the Disney Store website at least once a week. I’ve Google Disneyland deals pretty much every day for the past few months. I’ve posted Facebook updates about Disney, including Maleficent references. I’m on the Disney newsletter list. I make enough money to visit Disneyland and purchase Disney products and I have two young kids. I’m pretty much the textbook Disney demo.
In the simplest terms, no one knows how to utilize social media to promote a movie like Disney. From Facebook to Twitter, Instagram to Pinterest, even Tumblr, Disney has successfully exploited multiple social media platforms to supercharge interest in Maleficent well before the movie was even released. The genius behind Maleficent social media marketing is enormous, but many of the techniques that Disney used, and uses, to blow up Maleficent on social media can be translated into actionable strategies for Gilbert small business owners. Let me show you how…
Know Your Neighbor
Just this week I was granted the privilege of Facebook Audience Insights – a remarkable tool that literally gives you insight into any demographic in the world. We’re talking about insight that Big Data companies charge big money for, and Facebook is allowing it’s Admins and Small Business Owners access to this significant intelligence for FREE. You heard me – FREE audience demographical data!
With this wealth of information, I wanted to offer my fellow Gilbert, AZ Facebook Users some insight into what makes ‘us’ tick – at least according to Facebook.
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