Got Fans...

…but no Engagement? There are few brands that understand their audience and the brand experience better then Disney. Discover who your target audience is with Composite Audience Insights, and turn big data into big results with Advanced Facebook Advertising.

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How to Get Likes

One of the highest concerns on a small business owners plate when it comes to social media marketing is how do I get Likes without the money for advertising? First of all, every small business owner has a little extra cash for Facebook Advertising – even $50 a month. You can effectively increase your Facebook Likes with limited advertising. Here’s how..

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Integrity

There is a great deal of hesitation regarding marketing on sites like Facebook, Twitter, Pinterest and the Instagram App. Much of that fear is based on a lack of knowledge and a lack of trust. But, I am an open book, as you will see from my About Me Page. Feel free to learn more about me, what I stand for, how I ended up here, and what makes me tick.
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Endorsements

“…a class act…”  – Melonie Dodaro, CEO of TopDogSocialMedia.com

“She is on the forefront for what is new in technology and social media and how to leverage these assets to improve our client’s brands.” – Raquel Baldelomar, CEO of Quaintise.com

“I must say that your honesty and integrity are truly something to behold, and I commend you for both.” – Larry Kanter, Entrepreneur

“Due to her help, my business is rapidly growing…it was the best investment I’ve made in years.” – Amy Abrams, Writer, Editor

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I Read This Headline, Clicked on the Link and Was Shocked by What Happened Next

I Read This Headline, Clicked on the Link and Was Shocked by What Happened Next

Do people really fall for these headlines? Apparently so…

 

The other morning I jumped on to Facebook, as I do every morning, and within 30 seconds was completely floored by what I saw. We’ve all seen these headlines that promise something truly unbelievable, even life changing, only to be distracted and completely let down within 2 moments of clicking the link. But, they got us to click, and for many marketers that’s all it takes to keep the money coming in.
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Advanced Strategies to Understand Your Converting Audience on Facebook

Advanced Strategies to Understand Your Converting Audience on Facebook

There are hundreds of DIY articles on exactly how to use Facebook Conversion Tracking pixels, but very few of those articles tell you why you want to use conversion tracking or what exactly you can gain from this strategy. I like to keep my focus on two things – Brand Experience and Audience Appreciation – and Conversion Tracking is a superb way to advance knowledge in both of those areas.
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When a Cake is More Then a Cake, and Why Your Business Should Pay Attention

When a Cake is More Then a Cake, and Why Your Business Should Pay Attention

If you truly appreciate your audience, and the experience that audience has with your brand, you can accomplish great things. If you’re budget is as endless as your imagination, you can create magic, much like Disney. Disney Weddings recently released a video on their Youtube Page and through their Disney Blogs website that illustrated the exact understanding of audience and brand experience.

 
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How Do You Turn Off Facebook Reviews, and Why You Should Never Do It

How Do You Turn Off Facebook Reviews, and Why You Should Never Do It

Facebook Reviews have taken a front seat for many of my Arizona clients. From Scottsdale to Gilbert, business reviews continue to strike fear into the hearts of managers and SMB’s for one reason – a complete lack of control. The idea of not having complete control over what others are saying about their business is absolutely terrifying. And so to deal with this fear, many will choose to shut down as many review platforms as possible, hopefully disallowing any comments or reviews to be claimed with regards to their business.

 

Unfortunately, this is not the route to take. Yes, you can shut down Facebook Reviews. Yes, you can try to keep hidden your Yelp page and ask Google for control of your Google Business page so you can shut it down. There are a variety of things that you can do as a manager to remain in complete control of what is said about your business. But you will spend you entire marketing time and budget on running from the truth – you need reviews, good or bad.

 
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A Facebook Proposal Example and Insight

A Facebook Proposal Example and Insight

I spent a greater part of this afternoon putting together a proposal for a potential health industry client, only to be told to ‘hold off’ on the proposal until further notice. Needless to say, it was a few hours of the afternoon lost in the abyss, as I call it. That deep, dark hole where wasted time ends up.

 

But, since I’m always looking for ways to bring quality content to my readers, I decided to share some of my social media proposal research with you! You’re very welcome!

 
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GoDaddy vs Hostgator for SEO – An Interesting Case Study

GoDaddy vs Hostgator for SEO – An Interesting Case Study

To be honest, I do not offer SEO services anymore. Well, let me rephrase that – I don’t offer simply SEO services anymore. Search Engine Optimization and client interests have become so murky and gloomy that I’ve shifted all services over to Content Marketing and Social Media Marketing. In reality, these strategies end up contributing greatly to SEO.

 
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A Review of “The Controversial Case for Buying Fake Facebook Fans”

A Review of “The Controversial Case for Buying Fake Facebook Fans”

This afternoon while going through my feeds during lunch, I came across an interesting article by Professor Alex Bentley from Bristol University. The article title got me hooked in, while the viewpoints and evidence kept me engaged. The premise of his article: buying fake likes isn’t such a bad idea if you’re looking to increase your total likes. While I completely, 110% agree with his evidence and theory, I think he’s leaving out one key element – the Facebook News Feed.
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In My “Expert” Opinion, How To Improve Organic Facebook Reach

In My “Expert” Opinion, How To Improve Organic Facebook Reach

A few weeks back I was offered a colossal opportunity by the CEO of Top Dog Social Media; contribute to an upcoming blog titled “10 Experts Share How To Improve Facebook Organic Reach.” Unfortunately the timing was a bit off and I wasn’t able to provide that Facebook tip. If you know anything about me it’s that family always comes first, and we were away on our Disneyland family vacation for the week. Needless to say it was an opportunity that I hope comes around my way again.

 
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Can Instagram Function As the TOP Of Your Sales Funnel?

Can Instagram Function As the TOP Of Your Sales Funnel?

Instagram has broken into the mainstream, and while that may scare off the Millennials, it offers enormous marketing opportunities for local small businesses here in Gilbert, AZ, as well as Fortune 500 companies around the nation. With over 200 million active users, Instagram has evolved from a trendy new app to a multi-faceted business with massive potential. It’s no wonder that Facebook bought Instagram for $1 billion!

 

On any given day, there are over 75 million users on Instagram, taking, filtering, editing and sharing 60 million photos. It hasn’t taken long for brands to notice the shift in visual marketing and jump on the Instagram bandwagon. Everyone from Disney to Starbucks, Forever 21 and your local florist is on Instagram, benefiting from the age of visual marketing.

 
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About Me

With over a generation of experience in Social Media Marketing, I am just as passionate, knowledgeable and intuitive about this industry as you are about yours, and I can teach you everything you need to know to become a Facebook, Twitter, Instagram and Pinterest Rockstar!

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